Social Media and Integrated Marketing Are Dead!
Part One: Social media is dead!
Yes, let me be the first to say it, SMID. Got it? Now get over it; it’s done.
While I was driving to the airport, I was listening to BBC World Service and newscasters were discussing a story about a Twitter town hall meeting that, yes, no one less than the President of the United States, Barrack Hussein Obama (a.k.a. BHO in text talk), was going to conduct.
Wow, cool! So cool that this, our first Internet-friendly Chief Executive was going to use Twitter as a mode of media. Remember that BHO used the mobile revolution to assist in his election, and since then we have seen the popularity of mobile devices grow. Over the past few years, trends have changed—more people now use search engines via a mobile platform than via a desktop computing platform. If BHO can do for social networks what he did for mobile, well that could be beyond cool.
But no...while the President may be using the new media to talk to us, he is also the guy that has stabbed a knife deep into the collective user heart of social networking.
Why, you say? Well his advisers seem to think that the media of instant information flow, ground sweep measurement, immediate trending, Charlie Sheen, Kim (I may have great body but I would be better off with a great mind) Kardashin, and all-night-long texting regarding the Casey Anthony acquittal is better used in direct contrast to all that has made said media better than sliced bread. Questions were to be previewed with no live Tweets allowed. WTH...well you know what I mean!
I would be concerned if these advisors ever needed to assist a injured person or required to take a heartbeat or pulse. One can only imagine where they’d place the stethoscope and where they think a pulse is located.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.