So You Wanna be a Marketing Services Provider? Do It Already!
So maybe I am naive. This isn’t a revolutionary concept, yet I don’t come across many printers doing it, or they do it with just one or two things. Is it a fear of poaching? I don’t ever have contact with your out-of-house finishers, so there’s no need for me to have contact with any other of your partners unless you want me to. Maybe I’m lazy since I’d rather make one call, deal with one trusted rep, and one trusted company for projects that fit many pegs?
There is more to be said about this of course, but for now, why aren’t you my Whole Foods of Communication Solutions?