SMBs and Online Marketing
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aemarketer
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eMarketer recently reported results of a survey of online marketing tactics by SMBs with the headline: "For Small-Business Marketers, Are Fewer Channels Better?"
The gist of the article is that use of online tactics by SMBs has increased tremendously since 2010, but the effectiveness of these tactics has decreased. For example, 86% have a website in 2011 compared to 52% in 2010, but the reported effectiveness of the company website has gone down from 68% to 64%.
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