Small Printers Have a Better than Fighting Chance
Industry consultant Jennifer Matt has a good take on how to view the current market. In a recent blog, she wrote, “Many participants in this industry are trying to hang on to the business they have. I’m a bigger fan of offense. How do we individually and collectively increase the size of the pie?”
We definitely need to be on the offensive. We can increase the size of the pie by not confining our thinking to how we have always done business. We may need to shift to some of the services our customers are now buying, which may not be the same ones as in the past. Smaller printers can do that just as well—and I contend, even better—than larger ones. No one said it was going to be easy, but it can be fun.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.