Small Business Marketing Ideas from the Big Brands
To set the stage, the top trends for 2014 predicted by Forbes are:
- Content marketing continues to grow. Marketing to the masses through techniques like ads on TV or radio is becoming less effective. Producing valuable, engaging content designed for specific audiences yields better results.
- Diversity is important to social media marketing. New sites are introduced constantly. Brands have to operate on several to reach the most potential customers, increasing overall complexity.
- Images and visuals perform best. Many of the emerging social media sites are visual. Furthermore, most blog posts that are shared extensively incorporate arresting images. Infographics have become more common.
- Less is more. As a result of our hyper-connectivity and highly-digitized lives, consumers are craving simpler campaigns and messaging. The most successful ads and content are likely to be the ones that are easy to digest.
Mobile-friendly content is essential. Forbes notes that “87 percent of connected devices sold by 2017 will be tablets and smartphones.” It is important to provide an acceptable experience to users on these devices.
- SEO and social work together. The goal of search engines is to provide the most relevant and high-quality content, so Google and others factor in the social shares that content gets when delivering organic search rankings. That is why many companies are including social share plugins and encouraging visitors to share content.
Considering the trends and priorities, there is some general advice small businesses should follow: