Small Business Holiday Greetings
- Enewsletters. Offer suggestions on how to use your products to solve problems or improve enjoyment of the holidays (e.g., wrapping tips, recipes, shipping deadlines, etc.). For example, if your products make great last-minute gifts, reinforce how stress is reduced by having them on-hand.
- Gifts. It is not critical to spend a lot on items as long as they are perceived as valuable to customers and/or tie in with your business. For example, if you are selling festive apparel for the holidays, an “emergency kit” of safety pins, bandages, stain remover and more that women can stash in their purses could work.
- Coupons/discounts. Along with your thank-you messages, send out encouragement for future purchases. If you distribute offers via email, be sure to share them on social media as well. You can encourage people to share the promotions with their family and friends.
- Social media greetings. Tweet and post on all your profiles. You can show a personal side with photos of employee holiday parties or customers using your products. If you can publish tips for the holidays, your will position yourself as a resource for customers.
- Mobile greetings. Happy holiday messages can be sent with last-minute gift ideas or solutions, as well as images of new product releases and special savings that can be redeemed using smartphones.
Western Carolina University created a long-form greeting that paints a wonderful picture of the culture and campus.
- In-store and invoices. Hand out greeting cards at the checkout with discounts for post-holiday shopping to show your gratitude for purchases. If you print and mail invoices, you can include cards and coupons in the same envelope.
- In-store events. Host a gathering for your customers. To make it even more attractive, offer babysitting and free gift-wrapping. Depending on the time of day, you can serve wine or hot cider and finger foods. A hair salon could offer discounts on products and reward points for booking hair and spa appointments for the future.
How do you thank customers and spread holiday cheer at this time of the year? How has this changed from print to digital or multichannel formats?