Six Musts for a Printer's Marketing Campaign
5) Have an accurate and up to date contact list!
You cannot have successful marketing campaigns without this.
6) Follow Up, Follow Up, Follow Up.
Make sure that your sales reps follow up with their clients/propsects via phone calls, emails, texts or, better yet, in-person visits. Eventually, all of the campaing pieces will come together, but it’s consistency in following up that seals deals.