Show Your Customers Some Love
Do your customers truly feel loved by you?
You have a lot of competitors who would be only too pleased to win the business of your clients. So it’s vital that your clients feel that they are valued.
Delivering jobs on-time and to good quality is no longer enough. Customers expect that as standard. If you want them to love you and to be really keen to use you again, you have to go the extra mile.
When did you last make a customer feel special?
It is easy to get caught up in the day-to-day rush of job quoting and managing production. But, if this is all you do, then your client feels just like another customer. They won’t have the same level of loyalty to you. They’ll be happy to take their business elsewhere.
It doesn’t even have to take that long to make your clients feel loved
Why not send your customer a handwritten card to say that you appreciate them?
Writing a card like this need only take a few minutes. But the benefits you can get from it can be very worthwhile.
You could go one step further. Why not include a bar of chocolate with the card? Or you could deliver it personally with a coffee, a cake or a healthy treat. Then your customer will see that you really do care about them.
PS Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."