Should You Write an eBook for Your Company?
If you do decide to write an eBook, there are three essentials to making it a success:
1. Solve a problem. Don’t just provide fanciful biographical stories or rant on about what’s wrong with the economy. Be clear with yourself about what you are trying to accomplish and remain true to this vision from start to finish throughout the book.
2. Know exactly what your intended audience/reader wants to know more about. This takes time and research. Don’t assume you know without asking key people to test your assumptions.
3. Be different. Don’t rehash someone else’s rehash. Don’t be boring. Tell your story in an easy to read and enjoyable way.
So whether you are writing for an online audience or looking for a way to re-position your company in one-to-one settings, an eBook is an excellent marketing tool to accomplish these goals. And for those who are either in the publishing, printing or creative arts, there is even more reason to author a book given that a large cost factor can be eliminated in-house!
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.