Should You Invite Your Customers to Punch You in the Gut?
As I was reading my Sunday Trib last weekend, I came across a story in the business section about customer loyalty programs. Here is the article.
A new comic book shop in Andersonville (north side of Chicago) came up with an outstanding way to encourage people to shop there frequently. After 50 purchases, the customer gets to punch the owner in the stomach. BRILLIANT! Or is it?
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.