Should Printers Have Gold Membership Cards?
Since so much of printing looks equally good these days, customer retention is somewhat dependent on how your customers are treated and how their business is valued.
What do you do to make your customers feel like royalty? What’s your Gold Card offer?
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com