Sense of Hope at the Print Buyers’ Conference
It seems to me that print service providers could take a page from the playbook used by senior-level print customers today. At our annual Print & Media Conference held recently in Chicago, I paid close attention to the attendee mood and the conversations, particularly in the two brainstorming sessions and the Q&A following the other sessions.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com