Sell Your Value, Not Your Company

When considering how you’re going to market and position your business, always keep in mind one simple fact: your customers want you to make their companies and lives better. Does your marketing clearly let them know how you can do just that? Or are you merely telling them facts about how great your products are and hoping something will stick? If you want to streamline your marketing for greater effect and greater returns, it’s time to start selling your worth. In other words, cut out over-inflated marketing that talks up a storm about your company and product, and focus on selling the value you can bring your customers.