'Sell' Your Business in Six Seconds

Are you on Vine? Twitter’s six-second video app is gaining popularity with brand marketers from Gap, Oreo, and Honda, but can Vine be useful to your business? I say, absolutely. A short video can pack a big punch, adding interest and personality to any message. So what can Vine do for your business? Keep reading to find out more about the growing social buzz.

Say it in Six
Vine videos are short and sweet at only six seconds long. The great thing about this platform is that in order to use it effectively, you don’t have to stage a multi-million dollar campaign, or waste valuable time. A well-planned video can broadcast a concept, create intrigue, or simply humanize certain aspects of your business. Your customers and prospects are taking in marketing messages everywhere they go, especially when they’re online, so offering a short video is a great way to grab their attention and make your messages stand out.

What to Do with Vine
The key to creating a Vine video that’s worthwhile is to justify why you should make one in the first place. Before you pick up your phone or camera, ask yourself what the viewer should take away from your video. Keep the time limit in mind, as trying to squeeze more than one concept into six seconds will more than likely create confusion. Here are a few ideas for using Vine:

• Introduce a staff member
• Answer a customer’s question
• Give a sneak peak at your next newsletter
• Show a solution to a problem your customers are facing
• Share a quick piece of relevant industry news

What Not to Do with Vine
Don’t try to cram a complicated concept or idea into six seconds—all you will get is a messy video. Your content should fit comfortably in the allotted time, so if you find yourself rushing to speak, you should take that as an indication your concept is too long. For example, don’t try to explain every facet of a new service, rather explain the induction of the service and offer viewers a chance to learn more by visiting your Website.