Seek Out the Wacky and Controversial
I’ll tell you what, you would certainly be differentiating yourself, which is something that we are all desperately trying to do to show that we bring more value, more creativity and more insight to this party. You would be proving yourself to be not like every other print rep out there. Not someone who just wants to get them the best price on their brochures, but who helps them come up with other ways to reach their goals and get them where they need to be.
Everyone wants growth today. And let’s face it—if you keep doing what you’re doing, you’ll keep getting what you’re getting. This goes for you, it goes for your customers and it goes for your prospects. If things aren’t going smashingly for your business, or for the business of someone that you want to work with, it’s time to change it up.
Get wacky. Get controversial. Because—and I LOVE to ask this question—what have you got to lose? More importantly, what have you got to GAIN?
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.