The FEI Tribe Discovers the Secrets to Designing 'Eye-Catching' Marketing Materials (Part I)
“Any more design tips?” Marka asked.
“You bet,” Cecil said, slurping the dregs from the bottom of his glass of grog.
“Keep 'em coming,” Marka prompted. “After all, if our printed ads don’t feature captivating, smart designs, they’ll go unnoticed, like a plain toga without gold trim.”
“Hey!” Cecil cried. “My toga is plain without gold trim!”
Today’s FIRE! Point:
Don’t make design an afterthought in your marketing program. The designs of your printed communications should both complement and enhance their intended messages. Attractive and memorable designs will create powerful brand associations in the minds of your readers. It’s common sense—a company that cares how things look will also be conscious of the small details that contribute to overall business success.
Fire! in Action
When in Doubt, Keep Your Designs Simple
The Lance Armstrong Foundation has sold 45 million yellow wristbands, raising millions for cancer research. The Lesson? A simple design can become iconic.
Next week: Design talk concludes with a discussion on smart placement techniques for printed ads.