Scent-sational Marketing Pieces: One Whiff and You've Got Them
'Tis the season...pumpkin pie, roasted chestnuts, gingerbread, caramel. Ahhh, the aroma! These holiday scents set the tone, get us in the right spirit, are totally calorie free, and are oh-so memorable. And being remembered...isn’t that what a good marketing piece is all about?
Your clients will send a lot of well wishes this season. And you can help them to stand out among the many artistic, classic and interactive varieties soon to be hanging in homes and offices. How? By adding the sense of smell, an option many won’t even be aware is possible.
Add a Dash of Apple Crisp
One way to get scent on paper is to coat the entire sheet. That’s the option that McCormick, the company that makes seasonings and flavorings for food and cooking, has chosen to add some extra “spice” to its annual reports.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.