Samples: The Biggest Source of Stress for Creatives
I had planned the project with the kind of precision normally reserved for military invasions. It was Christmas, after all, and I was in charge of dessert—a serious undertaking, I know you’ll agree.
I had hunted down the various ingredients and set aside the better part of a day to prepare 14 little French apple tarts. I roasted the hazelnuts, sautéed the apple slices…and if I say so myself, the first few tarts that came out of my oven looked fabulous—pieces of art.
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- Business Management - Marketing/Sales
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
