Sales Is an Art
However, the question for you to consider is, do you have an individual brand that people will follow? This does not mean everyone agrees with you. Quite frankly, the more you create your brand in the social space, the more you will see that you have to take every opinion and piece of feedback with a grain of salt. Experience shows you are neither that great nor that bad.
So, what are you doing to develop, create and modify a brand of communications and marketing excellence that makes any buyer want to hear what you have to say, and say yes to meeting with you? You say it can’t be done. Well, guess what, it can be...I promise. I see it day in and day out, teach people how to do it, day in and day out, and I personally do it.
So, what are you doing to invest in your online brand growth in our constantly connected world? I am working on a new book on this very subject. You see, it is simple. The great salespeople make things happen, the average salespeople watch things happen, and the poor salespeople wonder what happened. Our world is moving quickly. Which camp are you in? I challenge you to assess where you have been, where you are, and where you want to go and focus on using new tools (integrated with traditional ones) to help build your brand. If you need help, we are one step away.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com