“ROI Is king” for Printers When it Comes to Gaining and Retaining Customers

As you read through Printing Industries of America’s 2012 Forecast Part 1: Trends and Tactics, it becomes evident that there are many new challenges facing printers, but also, many new tactics to overcoming them. One of these challenges is the effects of the rise of Internet and e-media. The real culprit, however, is that today’s consumers are more demanding than ever. In an age where the most sought after goods and services are just a click away, business must redirect their focus to being more than just printers. Today, printers need to take effective steps to improve their customers’ ROI and transition to being total service providers.