ROI from Print Magazine Ads Well Above Digital, Meredith Finds

Households exposed to print magazine advertising campaigns spent significantly more (+3% to +36%) than those consumers not exposed (test vs. control), finds analysis by Nielsen for magazine publisher, Meredith Corp. Meredith's "ROI Guaranteed" advertising program reports that for the 25 initial brands partaking in the program, which includes Kimberly-Clark and Tyson Foods, the brand ads in their magazines helped produce sales increases of between 3% and 36%.