Right Person, Wrong Role
And she got mad. She started to hate her job. And guess what happened next? Wait for it...
She quit. After 8.5 years...in Michigan...during a severe economic downturn in a very depressed state. Where is she going? To another company that she became acquainted with during her work day. Someone she was networking with while TRYING to do her job as a salesperson. This company recognized her value, made an offer and off she went.
So what’s your takeaway? It can be very tempting to take your most-successful CSR and try to turn him/her into an outside sales person. It can make a lot of sense and, when done correctly, can be very lucrative for him/her and your company. But PLEASE, make sure you do it the right way.
Discuss the idea…with your team leaders, with the individual in question, with his/her supervisor. Put a development plan in place. Set reasonable goals that can be achieved with some valiant effort—not too huge and not too small. Make sure she/he has a mentor that can bring him/her along.
Today is my sister’s first day at her new job. I wish her all the luck in the world. She won’t need it.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.