Rider Dickerson Scores Big with printForum
I just love it when an event shatters my expectations, and printForum 2012 was no exception. I had no idea what to expect from an event put on by a printer that invited clients and prospects to pay $50 each to attend an event that ran from noon to 8 p.m. last Wednesday in downtown Chicago. I figured there would be 100 or so people, and that the breakout sessions would be thinly veiled sales pitches by partner vendors such as GPA and HP.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.