With UV Equipment, Run What You Brung!
Be aware of the costs of the UV process. Energy usage, inks and blanket consumption are a shocker to some after the fact. You have to know that the drying package was not the last investment you will make. Know that you can’t print a UV job as cheap as conventional.
With all of that said, don’t give up and just turn off the lights. Use the system you purchased to its fullest potential. Get good at what you can do best. “Perfect your Process.” Also educate your customers on your abilities and what enhancements are possible with UV printing. Explain and justify how the benefits and end results out weigh the increase in price.
And for those of you that live by the badge...We would only get a few races off at each location before “Chicago’s Finest” would arrive and open up the fire hydrants and soak down the streets. You can’t “Hook Up” with wet tires!
Darren has worked in the printing industry for 30 years and spent more than 12 years at two of the nation's leading high-end commercial printers: Bradley Printing in Des Plaines, IL, and Williamson Printing Corp. in Dallas, TX. During that time, he operated conventional and UV 40˝ sheetfed presses and also successfully managed a $15-million pressroom equipment transition. Darren also was Lead Press Instructor for Heidelberg, where he directed specialty equipment startups and was involved in all aspects of the printing process by teaching both instructor and pressroom employees.
In addition, he served as a troubleshooter for various printing companies in the U.S., Canada and Mexico. As operations manager for a start-up specialty folding carton company, he played a key role in achieving more than $6 million in sales within two years. Currently Darren is president of D.G. Print Solutions, a consulting firm that supports printing companies of all sizes. He specializes in growth development planning, pressroom color management and pressroom training through specialty print applications.