Retail Client Achieves 65% Lower Costs and Half the Turn Time

The Future

The relationship continues to grow as executives from both companies partner to drive even more benefits and expand to support additional areas of the company. Because these services are core to the retailer's business, they are visible to the entire client management team up to the president of the company.

Affinity Express and the client are engaged in discussions around expanding print pre-media services and interactive production services, an area that is growing rapidly. Specific projects include:

1. Combining production of marketing communications and in-store with that for the retailer group to achieve additional synergies
2. Blending and streamline circular production for the independent and retailer groups to enable the client to achieve 40% more in savings
3. Testing design of  a range of interactive services such as HTML emails for the client

Ultimately, these two leaders are committed to paving the way and driving continued innovation in pre-media services for retailers. The rest of the industry is watching.

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