Retail Client Achieves 65% Lower Costs and Half the Turn Time
We support several retail clients and their print design needs: in-store signage, flyers and image editing for product images on their websites are some typical products we work on. One of our clients is a leading grocery and pharmacy retailer with 2,500 stores, 140,000 employees and several well-known brands. In addition, the client also provides supply chain and business services to another 2,200 independent retailers.
Cost Pressure and Inefficiency
In an innovative move designed to reduce costs, our client centralized production for the retail chains so all requests would come through corporate headquarters for better control and standardization. Yet they still needed a better way to provide support, reduce turn times and improve communication with external customers and internal design functions. The company was outsourcing to a U.S.-based company, but the service was expensive and not meeting all their needs in the creative services segment.
The company needed more productivity, lower costs and greater value for their investment.
As a result, the retailer made another breakthrough and decided to become one of the early adopters in the retail industry of business process outsourcing for advertising and media. The company selected Affinity Express, based on our reputation for transforming production for our clients, to build and operate an optimized onsite, onshore and offshore delivery platform, customized to meet the requirements of the client.
Working with Affinity Express
Key managers from Affinity Express and the client joined forces to define efficient processes and develop an approach that would blend offshore, onshore and onsite resources.
Based on this partnership, today Affinity Express has a team of ten dedicated desktop designers offshore and two on-site traffic coordinators. The placement of team members onsite improves communication, facilitates gathering of complete information and delivers schedules that are essential to the production team. Traffic coordinators essentially serve as a bridge between internal and outsourced resources.
