Results of the Best Sales Letter Ever! (Part III)
Now I will share the results thus far. But before I do, I have a few things to say to you all.
I really appreciate all of your comments and feedback, and want to thank all of you who sent me their own sales letters to critique. I hope that my comments helped you in some small way.
Here is what I want to say about YOUR comments...As it turns out, there were some grammatical and spelling errors in the letter, and I put the letter in as is. A few of you were compelled to be negative and sarcastic in your comments. All I can say to you is that I hope you choose to treat your clients, co-workers and competitors with more respect than that! (Rant over.)
The young lady who was the architect of this sales program was kind enough to share her results to date with me. I asked her some questions regarding the response and any progress she has made. Here are some of the highlights:
How many letters have you sent so far?
I have done eight trash can drop offs so far; since these are physical drop offs in downtown Chicago, I have had a bit of trouble getting into several buildings.
How many meetings have you gotten so far?
Two, a 25 percent success rate. (To be honest, I will need to make some changes.)
Any business yet?
No sales yet, but I understand that this is relationship sales and my goal is to partner with my prospects on projects that will allow me to show my value, build trust, and generate future business. I’m patient 🙂
What is the best reaction you have gotten?
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.