Restaurant Website: How to Serve It Nice and Hot?
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kritiadlakha
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Despite the fact that 89% of US consumers research a restaurant online before dining there to check out menus and other information (AIS Media), I found some astonishing figures about restaurants:
- 95% of independent restaurants do not have a mobile website
- 40% do not have menus that can be read online
- 50% do not even have a standard website
(Research conducted by RIMS) According to the National Restaurant Association, 50% of all full-service restaurants that have a web site use it primarily to offer consumers information about the restaurants and provide location details. This, I believe, is insufficient for customers who want to do everything online, from looking up restaurant locations on maps, checking out menus, reading customer reviews to booking tables online. With that in mind, here are some tips for restaurateurs planning to develop their websites to attract a lot more foodies online.
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