Viewing Printing Through Fresh Eyes
The digital vs. offset debate is nothing new to me, but as I reflected on both presentations, I felt I gained a better understanding on what each technology is aiming to accomplish in the current state of the industry. I can foresee that the future of printing is going to be in digital, but at the same time there are major things that it cannot yet compete with, such as offset speed and quality.
A key concept that I picked up from both speakers was the specific markets and cost effectiveness that both offset and digital fall within. When I first compared offset and digital, I thought in terms of the differences in the technologies and how they compared to one another. But I realized I never went as far as to think of how these similarities and differences cause an effect on certain markets segments and how big of a role this plays in the industry.
I look forward to seeing the progression of both technologies’ and what effect they will have on one another. I will also be keeping an eye on Heidelberg, as they look to re-enter the digital print market, since leaving in 2004 and selling its digital print division to Kodak.