‘Red Hot’ Idea VII for Building Your Own Customer Nurture Program

Last week, the Fire Enterprises, Inc. (FEI) tribe went over a great idea for building a Customer Nurture Program. This week? The tribe discusses using a broadcast e-mail program to nurture customers and prospects. Remember, fire = print.

Red Hot CNP Idea VII: Broadcast E-mail

“Today, let’s talk about how FEI can reach key business influencers via broadcast O-mail,” Marka said.

“O-mail!” Zoot cried. “Everyone gets too much O-mail already.”