Recessions are Great?
If you need a good closing line, you can take one I’ve used during dozens of Allegra Network franchise member consulting visits—which we call Profit Mastery Assessments. One of my parting recommendations is typically to fire one or two people and raise prices 5 or 10 percent...then I get out of Dodge and leave the heavy lifting to the owner.
I say this tongue-in-cheek and somewhat jokingly. However, it is interesting to note how common excessive staff costs and lack of attention to intelligent pricing are the primary causes for poor profitability.
Recessions are really great to force down the cost structure, but growing economies are a lot more fun. We are not in a very strong growing economy yet, but hopefully, it is not far away. The economists will let us know...once we are already in it for a year or longer.
- Companies:
- Allegra Network
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.
