Ready, Set, Converge on a Definition
A few blogs ago, I wrote about customer centric communications (CCC) and customer centric marketing (CCM). At that time, I was attempting in my mind to link CCC/CCM to the power of print and the advantage this type of marketing offers the printer.
When you link either CCC or CCM with media convergence the possibilities become, as they say, endless. A number of successful print providers have told me that I was right on target and, if anything, they advised me keep a low profile as it relates to this concept. A common comment was let the others guys figure this out for themselves.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.