Quit with the QR Craziness Already
The new Indian take-out place around the corner from my office is barely larger than the proverbial hole in the wall, and offers three main dishes that you can personalize with ample side options to make them your own.
I was waiting in line at this place—more fast-food joint than sit-down restaurant, really—a few days after the grand opening admiring the huge QR code on their soft-drink cups. And I just could not help myself.
- Categories:
- Business Management - Marketing/Sales
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
