Knowing how to qualify sales leads is a critical skill that every company needs and wants. But just as important is knowing how to qualify your company for success using objective criteria. Is it ready for prime time? Hundreds of solutions have been developed over the years to assist in this process, but often these systems do not provide company leaders with the specific types of information they need to drive their company’s business development. There are three essential drivers that we have discovered that are worth the time and effort to leverage.
1) Know your purpose
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- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.