Q&A with Ronnie H. Davis, Ph.D.
Think to Combat Foreign Competition: Although print remains primarily a domestic industry, it is increasingly global. This is particularity true for niches with longer lead times and less integration with domestic distribution systems such as the postal services.
There is a specific set of strategies and tactics that printers can use to stave off foreign competition.
Don’t Think Alone: You need to remember you are not alone in this thought process. Remember to utilize the available resources and expert networks that are available through Printing Industries of America. Studies demonstrate that association membership is correlated with improved performance, higher profits, and increased sales.
Think Again: Lastly, printers who plan to compete for print’s thriving future need to think and think again. You and your management team need to think and think again to constantly repeat the above ten steps to competing for print’s thriving future.
Any final words on how this book can help?
Yes. Thousands of printing firms will successfully transition over the next decade. They will be a diversified group in terms of size, ownership structure, and print market segment—small, medium, and large; family-owned and publicly owned; and specialized in various segments from labels and packaging to direct marketing to books, catalogs and publications, and many other niches. These evolving and adapting printers will be the ones who learn how to be “better differently” from the thousands of their competitors that do not make the cut. The book addresses each of these areas to help printers succeed into the future.
To order your copy of Competing for Print’s Thriving Future: Understanding and Taking Advantage of Emerging Economic and Industry Forces, speak with a Member Central Representative by clicking here, 800-910-4283 ext. 770, or 412-259-1770.