Q&A with Ronnie H. Davis, Ph.D.

The overriding general theme is the need for a new focus on positive thinking regarding the printing industry. More specifically, the book addresses how printers can create their own positive future by understanding and taking advantage of emerging changes in print’s driving forces, those changes that are shaping the printing industry of today and tomorrow. 

Then, how would you advise a reader to apply the information contained in this report?

To fully comprehend and properly utilize the information and guidance provided in Competing for Print’s Thriving Futureprinters need to read the entire book. Indeed, the book should be read and discussed by the full management team and a plan for surviving and thriving developed.

 What are the best opportunities for printers?

The printing industry is one of multiple market segments and niches. The book examines print by functional purpose, printing process, market segments/niches, and by life cycle position. This multiple categorization of print enables us to see both challenged sectors and sectors with remaining growth potential—and there are many.

Additionally, there are the various print sectors in terms of competitive intensity which reflects both the absolute size of a sector and the number of printers competing in that sector.

What this analysis shows is that there are many opportunities. The key to thriving in these markets involves both strategy and tactics.

How can a typical owner/manager make use of the data provided to boost their operations in the coming years?

There are numerous ways printing firm owners and managers can use the information in the book to boost performance by increasing sales revenue, improving productivity, decreasing cost, and increasing sales.

First, they simply must understand how the printing industry is undergoing a dramatic transformation from changes in various macroeconomic, structural, and operating forces.