Putting Visual Marketing to Work for You

Whether you use these tools or the myriad of others available online, the important thing is to get started using visuals such as pictures, images, infographics, videos, graphics, slideshows, animations, etc., to create emotional connections between your company and customers, says Donna Moritz, a visual marketing specialist and founder of the blog Socially Sorted. Ideally, you should try to showcase more than your products. Give prospective clients insight into the culture and message behind your brand. While you are at it, you can show off your staff, store, offices and clients! Have you tried any of these visual marketing tools? What others can you recommend for small businesses looking to improve their images?

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