Putting a Face on a Printing Firm
Dave Gilson’s comments weren’t rehearsed or scripted. He was responding to questions from the trade press. And we were treated to a look back at a printing company that seemed to have trail blazing in its genes, as told by a CEO who makes a point of learning all he can about new technologies and media trends that impact his and his customers’ businesses.
Gilson mentioned attending not one, but tw,o RIT seminars taught by Frank Romano years ago, which informed him about computerized estimating and computerized typesetting. Everything he shared with us helped flesh out his company’s philosophy for growth.
Bottom line? This print CEO’s story made a great impression. He wasn’t selling or boasting. He was just telling his story. I believe his customers—present and future—would have been similarly affected.
If you’re a print CEO, especially of a family-owned business, don’t hide your face. Think about being the public face of your company. It may give you an added PR boost and create a personal connection with your customers and potential customers.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com