Publishing's Virtual Reality Check
By D. Eadward Tree
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Virtual Reality: The imagined world in which a sophisticated journalism enterprise can be funded entirely by banner ads.
The latest twist on this irrational utopianism was the hope that distributing content and ads via Facebook would, in the words of MediaPost columnist Bob Garfield, "be the magic beans to grow a magic beanstalk to plunder the goose that lays the golden eggs."