Proven Marketing Practices to Nurture Leads
Welcome campaign: Welcomes the new subscribers by introducing the brand, reinforcing subscription benefits and spelling out the next steps in the transactions with customers.
Education campaign: Engages prospects to get more detail for better profiling and defines the value proposition to get them ready to talk to the sales team.
Why us campaign: Establishes the brand and differentiates it from competitors by providing customer experiences, testimonials and case studies.
Accelerate campaign: Removes any roadblocks from the decision-making process and provides tools to speed up the buying process.
New customer on-boarding campaign: Welcomes new customers, thanks them and identifies next steps.
Customer retention/loyalty campaign: Seeks customer feedback to further develop relationships and retain them; features tips/ tricks to get the most out of the products.
The trick is to find a balance between process automation and meaningful and personalized communication with prospects. Only when you achieve excellence in both aspects, can you hope to create improved relationships with qualified potential customers and go a long way in creating an ever expanding database of prospective buyers.
As we continue to focus on trends in lead nurturing, tell us which tools and tactics have helped you engage and convert leads for your business.