Promotional Marketing and Brand Marketing: It All Starts With a Logo
In contrast, most of the companies we sell to and the people we assist all have direct monikers relating to what they do in their industries, such as CPA (Certified Public Accountant), M.D. (medical doctor), D.D.S. (doctor of dental science), CFP (certified financial planner) and many more.
We all love what we do every day. Suppliers try to pinpoint what the distributor is trying to accomplish with their end users for sales or marketing success, such as placing ad specialties and/or apparel to build brand recognition and establish quantifiable returns on investments for marketing. Distributors are committed to identifying and meeting needs customers have to increase sales, launch new products or services, incent sales teams, increase trade show booth traffic or provide missing pieces in the puzzle for successful marketing plans.
While plowing through the daily minutia of helping our customers in this wildly successful and exciting business we excel in, we sometimes lose sight of the basics. One such basic is usually the foundation of our business and the businesses that we serve. Everything we do on a daily basis starts and ends with a logo.