Promotional Marketing and Brand Marketing: It All Starts With a Logo

We work in a multi-billion-dollar industry with many acronyms of what our industry is and does. Some of us refer to our profession as "advertising specialty distributors" or "suppliers." Few categorize our business as "promotional marketing": and even fewer call what we do "brand marketing." Further convoluting our identity are the industry associations to which we belong: the Advertising Specialty Institute and the Promotional Products Association International. Our educational paths are a mismatch of everything from Certified Advertising Specialist (CAS) to Master Advertising Specialist (MAS) and the new educational entries BASI and MASI certifications. There are no formal degree programs for the advertising specialty/promotional product industry.