Promote Your New Website--Free!
Here are a few tips before you before you announce the site is up and running. 1) Test the website and ensure all the features are working, pages load properly, etc. 2) Get a fresh set of eyes to look and ensure visuals and copy are effective. 3) Set up Google Analytics to track visitors and find out what is being viewed and what visitors find valuable.
Once you have taken these steps, here are some free ways you can promote your website and drive up traffic.
- Alert your internal team. Make sure the sales and customer service teams are notified ahead of time on the details of your plan and equip them with approved communications to ensure consistency.
- Generate a press release. Distribute to your local outlets and/or any niche publications that might be interested in your company. Alert newspapers, magazines, websites, bloggers, business journals and other media. Some free press release sites are PRLog.org and PRWeb.com. These releases might get picked up by some media outlets and they can help your search engine optimization by providing links back to your site. Focus on your website’s unique selling points, why the content is relevant to visitors, the launch date and what makes it different from competitor sites.
- Send to your email list. You can ask clients to forward your emails onto their colleagues, friends and family. Your opt-in email list should be notified as well.
- List the website in online directories. Google, Bing, Yahoo, Yelp and others have online directories for businesses. When you list your company, you’ll show up in certain search results, especially if searchers are looking for local businesses. One recommendation is to keep the business details exactly the same in each directory to maximize visibility. This article has tips on ranking well in Google Plus Local and other directories.