Paying Attention - The Lesson of Mies van der Rohe
Sometimes the work that we produce communicates information of vital importance to potentially millions of people. And even if we are “just” producing a pizza coupon, or a newsletter about the goings on of a twins club, the work stands as important. And the better job we do at it, the better the result is for everyone.
So, read that email twice to make sure you got all the details. Go over the parameters of the project with your team. Make sure they understand the deadline and how important it is. When you keep your head in the game and pay close attention, great things will happen. Your work will be better, your clients will be happier, and your reputation will be above reproach. Everyone wins.