Sync Marketing Messages and Sales/Customer Service Actions
Besides shoes, Zappos.com sells a “customer-first” mentality. Every page of its website sends the message that they value timely, diligent service—from shopping to delivery.
Next Week: The FEI tribe revisits the fundamental elements of branding.
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Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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