The Tribe Discovers...Public Relations
“Any company can establish a strategic public relations presence,” Marka agreed. “However, it takes effort, dedication and a plan. Frankly, most of our competitors either can’t execute or don’t have the time or resources. Businesses that put the leg work into maintaining an industry and media profile will notice increased ‘top-of-mind’ with important fire industry influencers and, consequently, increased business.”
Org was pleased. Marka was telling him exactly what he wanted to hear. “Companies in the news equals free publicity,” he said. “It makes sense. All right, get a press release out by the end of this week, and start contacting bloggers as well as trade and local media contacts!”
Marka laughed. “Hold on. Press releases are really just the tip of the public relations volcano. Org, it’s time to make you a star.”
“Me?” Org gulped.
Today’s FIRE! Point
We live in an increasingly cynical society. People don't believe advertising. However, they still believe what they read as long as it has been sanctioned by the media. This makes public relations an invaluable resource for spreading awareness about your company. Your company should be in the press whenever you add equipment or capabilities, make a significant hire, win an industry award or create a new business unit. Businesses that maintain a respected industry and media profile will notice increased “top-of-mind” with important industry influencers and, consequently, increased business.
FIRE! in Action
MobilSphere Generates Good PR with Personalized Blogger Outreach
This mobile messaging and telephony solutions provider targeted business, technology and lifestyle bloggers with a customized pitch explaining why its new ‘slydial’ product was a good topic for his/her blog. As a result, 381 bloggers wrote about ‘slydial’—more importantly, the product’s user base grew from 5,000 to 200,000 users.
Next week: A discussion on the importance of ghostwritten trade articles for a company’s public relations presence.