Targeting Buyers with ‘Rifle’ Promotional Activities

Last week, Zoot and Marka discussed the differences between “shotgun” and “rifle” marketing activities (for historical accuracy, these are referred to as “catapult” and “arrow” marketing, respectively) as well as how the “shotgun” approach can be an effective marketing strategy. This week, Marka and Zoot discuss how “rifle” marketing can be used to effectively propel prospects through the “Desire” and “Action” stages of the AIDAR curve. Remember, fire = print.

The yellow orb sun hung in the sky like a fried egg as Marka and Zoot walked to the fifth hole of Olympus’ best O-golf course.