The New Rules of Marketing: Paid. Owned. Earned.
Today’s marketers are in the grips of a revolution that has heated up over the past 12 months and looks like it is only going to become hotter. Traditional and social media are becoming foundational in both consumer and business marketing communications. What’s also apparent is that the rules of marketing planning have forever changed.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.