Print Wildfire Just Needs Kindle-ing

It would be foolish and wishful thinking to believe the U.S. educational system would not avail itself of a technology that would ultimately lead to massive savings. Same goes for colleges and universities. A semester's worth of educational materials—particularly dictionary-sized tomes—can run hundreds of dollars. The affordability of secondary education is already out of control.

A lot of hard-working Americans make their living printing educational books. Men and women far more intelligent than I, the presidents and CEOs of book printers, have been monitoring this situation for several years. They're watching trends and working hard to come up with value adds and alternatives that will enable them to develop a most-favored-nation status with clients.

There is value in recognizing trends that are negative, and knowledge of such trends is essential for planning accordingly. So don't clamor for happy news from your industry magazines. Know thine enemy, even when it's miles away.