Print: The Elephant in the (Waiting) Room
If I hadn’t been so embarrassed, I’d have taken pictures of the room when I was there. Maybe next time.
I always go to Direct Tire in Watertown, MA, to have my snow tires mounted on my MINI Cooper. Since it takes less than an hour, I usually sit in their waiting area until my car is ready. Pretty soon, the dozen or so seats filled up with other customers.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
