Print—Still a Vital Component in an E-Centric World
Print Is Sustainable
We are a “Green” nation—and understandably so. It is imperative that we take care of the planet for our upcoming lineage, rather than let them lie in wastelands filled with our disrespect. However, the good news is that print is sustainable and green. According to the USDA Forest Service, there are four million trees planted daily in the U.S., and of that, 1.7 million per day are planted by the wood and paper industries—which equate to about 620 million trees per year. Additionally, the chemical process used to produce digital print has dramatically improved with regard to green benchmarks and guidelines. Therefore, print is now a very sustainable part of the communication industry and can be leveraged in good conscience.
Print Is Proven
iPad, iPhone, Facebook, Twitter, SMS—these are but a few of the technologies that have changed our communication methods forever. Instantaneous communication, split-second response, and immediate satisfaction are characteristics of this new E-Centric World. However, print is proven. Proven that the results you’re looking for are achievable with print. According to The Print Council, direct mail has directly influenced more consumers to buy than any other channel or communication. In fact, in many circumstances it may be the only channel you can accurately rely on. So, while planning your communication strategy, remember print—it will be “print” that puts the exclamation point on your strategy!
Never has there been more pressure on making the right communication decisions in order to effectively reach the right audience at the right time with the right message. Now that consumers have so many more communication channels to select from, it’s up to you to decide which channel is most effective for each message. So go ahead, exploit the E-Messaging world. But also remember to think strategically, and when you do, contemplate this: “Print is still valued, still considered, still preferred by many, and still necessary.”